Humble as it may be, a cotton tee can require hundreds of gallons of water to produce, particularly if the cotton was grown conventionally, which means it was also subjected to pesticides, chemicals, and damaging agriculture practices. Organic cotton is an improvement, and regenerative cotton is even better, but you typically pay a higher price for both. At the rate we wear our T-shirts—particularly in the warmer months—we tend to search for less-expensive options we can wear over and over.
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As 's sustainability-focused writer and editor, I'll admit I hadn't thought too deeply about my stack of tees—partly because there are other clothes to get excited about, but mostly because the vast majority of T-shirts are, in fact, cotton. That's why Shivam Punjya, the founder of the ethical handbag line Behno, launched his new brand, Nanamota, with a mission to make the "softest tee"—his definition of soft being soft on your skin and the planet. Step one was ruling out cotton.
Instead, he's using an Austrian micromodal from Lenzing, the world leader in cellulose (or wood pulp) fibers, which includes modal, viscose, and lyocell. (Some producers of those materials have caused deforestation in Alaska, Chile, and the Amazon, but Lenzing is audited by the Forest Stewardship Council and Canopy to ensure it isn't affecting endangered forests; it was ranked the number one producer of wood-based fibers in 2019.) While traditional cotton can stretch or wear out over time, Punjya says his modal tees will last for years if they're properly cared for (not dry cleaned!), making it easier to justify the higher price.
Available Size: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL Available Color: Black, Cardinal Red, Forest Green, Gold, Navy, Royal, Sport Grey, White…
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